We've just started to get out our new viral marketing campaign. We consult for and plan out similar viral and grass roots campaigns for our clients frequently, so we figured it was about time we did one of our own!

The series will feature the offical JV Media Design cat, Isis (as a kitten)! Isis was adopted by Sherry, the JVM Creative Director, when she was 8 weeks old (she's now 7) and her YouTube.com debut is not her first public appearance. She is in scene in the Los Angeles electronic music documentary, "Concentric Beats", she's been PetCo.com's "Pet of the Week", and she's even graced the pages of Cat Fancy (in the reader submissions, but hey, that's still in there!).

Here is a direct link to the first video: http://www.youtube.com/watch?v=wsj0ygjoXks